Friday, August 6, 2010

"Now here’s something you wouldn’t expect. Coca-Cola is being sued by a non-...


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via maia medicine on 8/6/10

"Now here's something you wouldn't expect. Coca-Cola is being sued by a non-profit public interest group, on the grounds that the company's vitaminwater products make unwarranted health claims. No surprise there. But how do you think the company is defending itself? In a staggering feat of twisted logic, lawyers for Coca-Cola are defending the lawsuit by asserting that "no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage." Does this mean that you'd have to be an unreasonable person to think that a product named "vitaminwater," a product that has been heavily and aggressively marketed as a healthy beverage, actually had health benefits? Or does it mean that it's okay for a corporation to lie about its products, as long as they can then turn around and claim that no one actually believes their lies? In fact, the product is basically sugar-water, to which about a penny's worth of synthetic vitamins have been added. And the amount of sugar is not trivial. A bottle of vitaminwater contains 33 grams of sugar, making it more akin to a soft drink than to a healthy beverage."<br/><br/> - <em><a href="">John Robbins</a> (via <a href="">azspot</a>) (via <a href="">adailyriot</a>) (via <a href="">so-treu</a>) (via <a href="">robot-heart-politics</a>)</em>


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